Speaking at Forrester’s Sales Enablement Forum

I’ve been leading the effort in working with Forrester on some new strategy initiatives at Seapine, and they invited me to participate in a talk at their Sales Enablement Forum with one of the analysts that’s been helping us. The topic centered around work we’re doing in building buyer profiles or role personas (the latest buzz word!)

The event was at the Camelback Inn in Scottsdale, great place. Free conference in sunny Arizona, can’t pass that up!